Shaping the consumer brands of tomorrow
Guiding growth through strategy and innovation.
In a world that never stands still — scaling and sustaining growth is complex.
We’re here to help.
Lyra Strategy is a boutique consultancy partnering with businesses to shape the next era of consumer success stories.
With 30 years’ blended experience in strategic advisory and operational know-how, we work with you to navigate change, seize opportunities, and chart paths for long-term resilient growth.
Whether you are a start-up, established brand, or investor - we help you move forward with confidence and clarity.
OUR SERVICES
Where smart strategy meets real-world execution.
We partner with future-forward and tech-enabled businesses to accelerate growth, with expertise in: Beauty & Personal Care, Fragrance, Wellness & Lifestyle, Health & FemTech, Fashion & Accessories, and Specialty Retail & Marketplaces.
For Start-Ups
Whether starting-up or scaling-up — we provide actionable strategies to enable sustainable growth. With our flexible support model and expert network, you receive the guidance you need, when you need it.
For Established Brands
We partner with established brands to navigate the landscape, evolve, and stay ahead. From optimising commercial fundamentals to exploring new revenue models, we help you shape the next phase of success.
For Investors
We work with investors to make smarter deals and maximise portfolio value. From identifying high-potential brands to de-risking investments, we act as your thought partners in driving strong returns.
Lyra Labs
Through our Lyra Labs masterclasses we offer condensed learning experiences — providing you with the insights, tools, and practical advice you need to take the next step forward.
OUR APPROACH
A different kind of advisor.
As former management consultants and brand operators, we blend big picture thinking & business pragmatism to craft clear, actionable strategies.
No corporate jargon or 100-page decks, just high-impact strategies that work.
Alongside our network of expert advisers, we promise to give you the help you need, when you need it.
Unlike other advisors, our approach is always:
Senior-led
We are experts in our space
Collaborative
We work with you, not for you
Transparent
We won’t avoid hard truths
Flexible
We work to your budget & timeline
Cost-effective
We deliver results at a competitive price
OUR FOUNDERS
An expert team to guide you to growth.
With a combined 30 years’ experience in scaling and transforming the world's most loved consumer brands, we have seen it all.
We recognise that there is no one-size-fits-all or silver bullet — but we understand what it takes to truly elevate brands and achieve sustainable growth.
Your success is our success, and we’re passionate about bringing our knowledge and experience to help you on your journey.
We have been part of the growth stories of leading businesses such as:
Rishum Butt
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Rishum is a seasoned strategist and business operator with over 14 years’ experience helping leading & emerging consumer brands scale, evolve, and lead. She has held Strategy & Operations roles at the likes of Estée Lauder Companies, Jo Malone London, and Amazon, partnering with C-suite executives and founders to shape strategies, identify multi-million dollar opportunities, and launch new ventures.
Lise Backman
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Lise is an experienced strategic advisor, omnichannel operator and innovator with over 15 years’ experience working within consumer goods. Lise built the Digital Innovation function at Jo Malone London, and led the CRM, Omnichannel, and Retail Experience teams. Lise has also worked closely with founders and investors on over 40 due diligence projects for high-growth companies.